COOKIE POLICY

WHAT ARE COOKIES?

Short answer: A small amount of data, often including a unique identifier, that can be sent to your browser when you visit websites, and stored by your web browser on your device.

More detail shared: A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify who you are. They can be used to identify when the same device has visited the website again and can place a randomly generated unique number against each website visit, to help us (or our partners) understand the web-page interactions made in that visit.

A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.

WHY DO WE USE COOKIES?

Cookies ensure that during your visit to our online store, you remain logged in, all items remain stored in your shopping cart, you can shop safely, and the website continues to function smoothly. Cookies also ensure that we can see how our website is used and how we can improve it. Additionally, depending on your preferences, our own cookies can be used to present you with specific advertisements that match your personal interests.

TYPES OF COOKIES 

According to the entity that manages them:

When looking at the uses of a cookie, this website, like many others, uses both first and third party cookies. We explain each of these types below. 

• First party cookies: Where cookies are stored by us for Jaguar Land Rover purposes, these are called “first party cookies”. Jaguar Land Rover uses a number of first party cookies, primarily for 4 purposes, which are explained in more detail below. The list of first party cookies is made available to you, both in the list below, and when clicking the “manage preferences” section of the cookie banner choices that should appear to you when our home page downloads first time.
• Third party cookies: Some cookies that are stored when you visit our website may be accessed by other companies. For example:
• Where a social network’s “like” or similar button is displayed on one of our websites, that social network may store and access its own cookies to provide the button’s functionality and for other purposes. (You should visit the privacy and cookies policy of that social network to understand more about their cookies from here). The main social networks we allow display of “like” buttons on our website are below, together with links to their privacy and cookies policies, as valid from the date of this Cookie Policy.
• Where we use an advertising partner, that advertising partner may store and access its own cookies in order that we and they can target adverts to you about Jaguar Land Rover products you have been browsing on our websites.

According to the duration they remain active:

• Session cookies: These are temporary cookies that remain in the cookie file of your browser only until you leave the site. Session cookies are used to allow you to carry information across pages of our site and avoid having to re-enter information. They are also used within registration pages to allow you to access stored information.
• Persistent cookies: These remain in the cookie file of your browser for longer. (How long will depend on the lifetime of the specific cookie).

According to their purpose:

• Essential cookies are always on because they are necessary to make the website work. These are cookies that are necessary to the operation of our sites, services, applications and tools. For example, these cookies:
• Identify irregular site behaviour, are designed to prevent fraudulent activity or improve security.
• Operate to remember the items you place in your ‘shopping basket’ when you use our website and services.
• Allow you to access secure areas of our websites without you having to continually log in to the website and services.
• Remember previous actions you have taken (such as completing an online form) when navigating back to a page in the same session.
• Functional cookies tell us how you use the site and can enable various helpful website [or application] features. For example, to:
• Remember preferences you have selected on a previous visit to the website, such as country/language, your interests and the presentation of the website (e.g. layout, font, size, colours etc) so you don’t have to tell us again each time you visit.
• Remember answers to questions our websites have asked you, such as not wishing to take part in a customer satisfaction survey, so your device is not asked to again.
• Detect if a service has already been offered to you, such as an offer of live online help.
• Provide information to enable an optional service to function such as watching an online video or commenting on a blog.
• Performance cookies may collect information about how our websites, advertisements and email communications are used and flag to us if an error occurs. These cookies may be used to collect technical information such as your last visited website, when you visited. the number of pages in our website you have visited, whether or not email communications you have received have been opened, which parts of the website or email communication have been clicked on and the length of time between clicks. This information may be associated with details such as your IP address, domain, device type or browser information, and used for analysis in aggregate with similar information from other users – but not used in a way that will directly identify you.
  
  For example, these cookies may be used on our websites to:
• Analyse and improve the performance and relevance of our websites, advertisements and email communications;
• Manage websites performance and design;
• Improve the effectiveness of our advertising (and to reduce options that aren’t well liked or responded to in future advertisements) by calculating number and areas of responses;
• Measure errors on our websites to improve our service and manage complaints.
• Advertising and Targeting Cookies help to deliver advertisements and to contact you with marketing communications, where we have your permission to do so, that we identify to be more relevant to you and your interests. These cookies may collect information about your browsing habits across our websites (such as which products and services you have clicked on). They may also be used to recognise when you re-visit one of our websites, or a website that is part of one of our advertising partners’ network or one of our retailers.
  
  For example, these cookies may be used on our websites to:
• Collect information about which Jaguar Land Rover products and services you have browsed or added to your shopping basket, so that:
• We can provide you with content, recommendations and adverts on our websites that based on this interaction, are more relevant to you.
• We can personalise and target more effectively in our permitted email and other direct marketing communications to you.
• Our advertising partners can provide you with adverts on their websites and/or websites in their advertising networks for Jaguar Land Rover products and services which, based on our website identified interactions, are more relevant for you.
• Limit the number of times you see an advert as well as to help measure the effectiveness of an advertising or marketing campaign.
• We may also access referral cookies that are sent to your device by the websites of our business partners. These cookies are used to identify each time our business partners refer someone to our websites and whether that persons’ visit results in the purchase of a Jaguar Land Rover product or service. This information may be disclosed to our business partners, but only in an anonymous way that does not directly identify you.
• Social media cookies are used when you share information using a social media sharing button or “like” button on our sites or apps, or when you engage with our content on or through a social site such as Facebook or Twitter. These cookies collect information about your social media interaction with Jaguar Land Rover, such as whether you have an account with the social media site and whether you are logged into it when you interact with the Jaguar Land Rover content.

WHAT TYPES OF COOKIES DO WE USE?

STRICTLY NECESSARY COOKIES

These cookies refer to the essential and functional cookies. They are essential for the proper functioning of my website. Without these cookies, the website would not work correctly. Some of the actions that can be performed using these cookies include:

• Storing items in a shopping cart for online purchases.
• Saving your cookie preferences for this website.
• Saving language preferences.
• Logging into our portal (we need to check if you are logged in).

Performance and Analysis Cookies

These cookies allow the website to remember the choices you have made in the past.

HOW CAN I DEACTIVATE OR DELETE COOKIES?

You can choose not to use all cookies except the necessary ones. In the browser settings, you can change the settings to ensure that cookies are blocked. Most browsers provide an explanation of how to do this in the so-called 'help function.' However, if you block cookies, you may not be able to enjoy all the technical features our website has to offer, and it may negatively affect your user experience.