COOKIES POLICY

WHAT ARE COOKIES?

Cookies and similar technologies are very small text files or pieces of code that often contain a unique identifier. When you visit a website or use a mobile app, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access the information. The information collected through cookies and similar technologies may include the date and time of your visit and how you use a particular website or mobile app.

WHY DO WE USE COOKIES?

Cookies ensure that you remain logged in during your visit to our website, that all items remain stored in your shopping cart, that you can shop securely, and that the website continues to function smoothly. Cookies also allow us to see how our website is used and how we can improve it. Additionally, depending on your preferences, our own cookies may be used to show you targeted advertisements that match your personal interests.

TYPES OF COOKIES

According to the entity that manages them:

When looking at the uses of a cookie, this website, like many others, uses both its own and third-party cookies. We explain each of these types below .​

• Land Rover purposes , these are called “first-party cookies.” Jaguar Land Rover uses several first-party cookies, primarily for four purposes, which are explained in more detail below. The list of first-party cookies is available to you both in the list below and by clicking on the “manage preferences” section of the cookie banner that should appear when our homepage is first downloaded.
• Third-party cookies: Some cookies stored when you visit our website may be visible to other companies. For example :
• When one of our websites displays a "like" button or similar social media button, that social network may store and access its own cookies to provide the button's functionality and for other purposes. (You should visit that social network's privacy and cookie policy to learn more about its cookies.) The main social networks that we allow to display "like" buttons on our website are listed below, along with links to their privacy and cookie policies, as of the date of this Cookie Policy.
• Land Rover products that you have been browsing on our websites.

According to the duration they remain active:

• Session cookies: These are temporary cookies that remain in your browser's cookie file only until you leave the website. Session cookies are used to allow you to carry information from one page to another within our site, thus avoiding the need to re-enter information. They are also used on registration pages to allow you to access previously stored information.
• Persistent cookies: These remain in your browser's cookie file for a longer period. (The duration will depend on the lifespan of the specific cookie.)

According to his purpose :

• Essential cookies are always active because they are necessary for the website to function. These are cookies that are required for the operation of our sites, services, applications, and tools. For example , these cookies:
• They identify irregular behavior on the site and are designed to prevent fraudulent activities or improve security.
• They are used to remember the items you place in your 'shopping cart' when you use our website and services.
• They allow you to access secure areas of our websites without having to continuously log in.
• They remember previous actions you've taken (like filling out an online form) when you navigate back to the page in the same session.

• Functional cookies tell us how you use the site and can enable various useful website features. For example , for:
• Remembering preferences you selected on a previous visit to the website, such as country/language, your interests and website presentation (e.g. design, font, size, colors, etc.) so you don't have to tell us again each time you visit.
• Remember answers to questions our websites have asked you, such as not wanting to participate in a customer satisfaction survey, so your device doesn't ask you again.
• Detect if a service has already been offered to you, such as an online help request.
• Providing information to enable an optional service to function, such as watching an online video or commenting on a blog.

• Performance cookies can collect information about how our websites, advertisements, and email communications are used and alert us if an error occurs. These cookies may be used to collect technical information such as your last visited website, when you visited it, the number of pages on our website you visited, whether email communications you received were opened, which parts of the website or email communication were clicked, and the time between clicks. This information may be associated with details such as your IP address, domain, device type, or browser information and is used to analyze in aggregate with similar information from other users, but is not used in a way that directly identifies you.
  
  For example, these cookies may be used on our websites to:
• To analyze and improve the performance and relevance of our websites, advertisements, and email communications;
• Manage website performance and design;
• Improve the effectiveness of our advertising (and reduce options that are not well received) by calculating the number and areas of responses;
• Measuring errors on our websites to improve our service and manage complaints.

• Advertising and targeting cookies help us display ads and marketing communications, when we have your permission to do so, that we identify as most relevant to you and your interests. These cookies may collect information about your browsing habits on our websites (such as which products and services you have clicked on). They may also be used to recognize you when you return to one of our websites, or a website that is part of the network of one of our advertising partners or one of our retailers.
  
  For example, these cookies may be used on our websites to:
• To collect information about which Jaguar Land Rover products and services you have browsed or added to your shopping cart, so that:
• We may provide you with content, recommendations, and advertisements on our websites that, based on this interaction, are more relevant to you.
• We can personalize and more effectively target our email marketing communications and other permitted direct communications to you.
• Our advertising partners may provide you with advertisements on their websites and/or their advertising networks for Jaguar Land Rover products and services that, based on interactions identified on our website, are most relevant to you.
• Limiting the number of times you see an ad, as well as helping to measure the effectiveness of an advertising or marketing campaign.
• We may also access referral cookies that are sent to your device by our business partners' websites. These cookies are used to identify each time our business partners direct someone to our websites and whether that person's visit results in the purchase of a Jaguar Land Rover product or service. This information may be disclosed to our business partners, but only in an anonymous form that does not directly identify you.
• Social media cookies are used when you share information using a social media share button or "like" button on our sites or apps, or when you interact with our content on or through a social media site such as Facebook or Twitter. These cookies collect information about your social media interaction with Jaguar Land Rover, such as whether you have an account on the social media site and whether you are logged in when you interact with Jaguar Land Rover content .

WHAT TYPES OF COOKIES DO WE USE?

STRICTLY NECESSARY COOKIES

These cookies are essential and functional. They are essential for the proper functioning of this website. Without these cookies, the website would not function correctly. Some of the actions that can be performed using these cookies include:

• Store items in a shopping cart for online shopping.
• Keep your cookie preferences for this website.
• Keep language preferences .​
• Log in to our portal (we need to verify if you are logged in).

Performance and Analytics Cookies

These cookies allow the website to remember the choices you have made in the past.

HOW CAN I DISABLE OR DELETE COOKIES?

You can choose not to use all cookies except those that are necessary. In your browser settings, you can change the settings to ensure that cookies are blocked. Most browsers provide an explanation of how to do this in their 'help' function. However, if you block cookies, you may not be able to enjoy all the technical features that our website offers, and it may negatively affect your user experience.