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PRIVACY POLICY: ANDORRA SNOW CHALLENGE 2026

1. WHAT YOU CAN EXPECT FROM READING THIS PRIVACY POLICY

Jaguar Land Rover is one of the world's leading manufacturers of premium vehicles. Innovation and design provide our customers with experiences they will cherish for a lifetime, anticipating and exceeding their needs and expectations. Quality and excellence are our hallmarks. Caring for our customers is paramount. We are committed to respecting the privacy of everyone who visits our websites and anyone who has used or expressed interest in our products and services.

This privacy policy explains how Jaguar Land Rover España SLU processes your personal data when you participate in the Andorra Snow Challenge event taking place in Andorra, Spain, and informs you about the protection of your data.

2. OUR IDENTITY

Who we are 

The data controller responsible for the processing of personal data covered by this policy is Jaguar Land Rover España SLU, a Spanish company with registered office at Calle del Puerto de Somport 21-23, 4th floor, Monteburgos A building, CP 28050 Madrid, Spain.

Jaguar Land Rover España SLU is part of a group of companies whose parent company is Jaguar Land Rover Automotive plc, a company registered in the United Kingdom. During the Andorra Snow Challenge, other members of the Jaguar Land Rover Group may provide Jaguar Land Rover España SLU with practical assistance for the registration of participants residing in their respective territories. For example, in the case of an Italian resident participating in the Andorra Snow Challenge, Jaguar Land Rover Italia may provide practical assistance with registration and communication with the participant and, in that context, may process their personal data.

For more information on how Jaguar Land Rover Group companies process data in your country of residence, you can select your market using the following menu: https://www.landrover.com/market-selector/index.html , and read the relevant privacy policy on the website of the group company in question.

What this Privacy Policy covers: This Privacy Policy covers the processing of personal data by Jaguar Land Rover España SLU of participants in the Andorra Snow Challenge event. For more information on the processing of personal data by Jaguar Land Rover España SLU, please visit our general privacy policy at https://www.landrover.es/privacy-policy/index.html .

3. HOW WE COLLECT YOUR PERSONAL DATA

When you participate in the Andorra Snow Challenge, Jaguar Land Rover España SLU may collect your personal data from the following sources in particular:

  • Event registration form : When you use the online registration form to reserve your place at the event,
  • Telephone and email communications with our team: When you contact or interact with our teams responsible for organizing the Andorra Snow Challenge event, by telephone, text message, email or any other means of communication, we may collect and process information about you in the messages you send;
  • Cookies and other trackers: When you visit, use, or interact with the Andorra Snow Challenge website, the site automatically collects certain device information to optimize your website experience (for example, by allowing our website to automatically adjust the screen size to suit the device you are using to browse the website). This data is also used for website analytics. You can find more information about automatic data collection and cookies in our cookie management tool via this link.

More information about the personal data that Jaguar Land Rover España SLU may process

The information we process depends on the service you request or subscribe to, and specifically may include:

  • Your name and contact details: Your name and contact details such as email address, postal address and landline or mobile phone number
  • Information about your vehicle: Information about your vehicle, such as make and model, etc.
  • Payment information: Information relating to the payment of booking fees, including the payment amount and billing information. In this context, some bank details may be processed by our payment partner Redsys, whose privacy policy is available here: https://redsys.es/en/politica-privacidad.html Jaguar Land Rover España SLU does not have access to this information.
  • Driving license: information relating to your driving license in the context of vehicle driving tests during the event,
  • Other information needed for the event: Any general information you choose to share that is necessary for the organization of the Andorra Snow Challenge event, for example, your dietary preferences, details of the people you will be attending the event with, or the activities you wish to participate in,
  • Connection information: Information about your use of the Andorra Snow Challenge website, collected through electronic trackers, including cookies, and in particular the date and time of your connection, the sections of the site you have visited, and your configuration preferences. You can find more information about automated data collection and cookies in our cookie management tool via this link.

When your personal data is collected, you will be informed whether certain data is optional or must be provided for legal or contractual reasons. In such circumstances, you will be informed whether your decision not to provide the requested data could affect Jaguar Land Rover España SLU's ability to provide the services offered.

4. HOW WE USE YOUR PERSONAL DATA

The following details the different purposes for processing your personal data, as well as the legal bases that support the processing:

ACTIVITY AND PURPOSE

APPLICABLE LEGAL GROUNDS

Managing your booking and payment

 

The personal data of participants in the Andorra Snow Challenge is collected through a specific online form that allows for booking and payment of the registration fee via a payment module. The purpose of this personal data processing is to complete and manage your booking.

Need for the execution of a contract to which you are a party, formalized by accepting the conditions applicable to the event.

 

Management and organization of the event and activities

 

During the organization of the Andorra Snow Challenge and the provision of the services and activities proposed during the event, our team may process the personal data of the participants, in particular for the following purposes:

 

  • Waiting list management,
  • Confirmation to participants,
  • Providing practical information.
  • Driving test management,

 

Organization of other activities such as visits to workshops, boat trips and activities with our partners from the Andorra Snow Challenge.

Necessity for the performance of a contract to which you are a party when the processing is necessary to provide a contractual service linked to your booking.

For other participants, the legitimate interests of Jaguar Land Rover España SLU to guarantee the operation of the offers and services provided during the Andorra Snow Challenge.

Vehicle Loan Management (Test Drive)

It is possible that during the Event we may offer you the temporary loan of one of our vehicles.

The purpose of this processing is to manage your personal data in order to formalize this loan, as well as to communicate any notifications issued by the competent authorities in the event of traffic or parking violations.

Execution of a contract to which you are a party, formalized by accepting the terms and conditions applicable to such loan.

 

Processing of sensitive personal data in the organization of specific events

 

When organizing the event, you may be asked for sensitive data, for example, if necessary for the event, information about a participant's allergies and diet.

The purpose of this treatment will be to protect the health and safety of the participant and to ensure the smooth running of the event.

The express consent of the participant.

Marketing activities

 

Your personal data may be processed to send you communications about products or services that may be of interest to you.

 

These communications may be sent to you electronically (e.g., email, text messages, social media and other third-party platforms), by mail or by telephone.

 

The purpose of this processing is to offer you products or services tailored to your interests.

 

We may share this information relating to electronic marketing communications with our network of independent third parties, if you give your consent.

 

In order to improve our services, we may ask you to participate in occasional surveys. The decision to participate is entirely yours.

Where required by applicable law, we will always request your consent to send you direct marketing communications.

 

When we obtain your consent for such processing, you may withdraw it at any time. For more information, see section 7 (this right does not affect the lawfulness of processing based on your consent before its withdrawal).

 

Legitimate interest in conducting surveys.

Marketing by JLR in your country of residence.

 

If you give your consent, your data will be transferred to JLR in your country of residence.

Consent.

Handling your contact request

We will manage your request for a model of interest and arrange for the dealer of your choice to contact you.

 

For this purpose, your data will be transferred to the selected dealership.

Consent.

 

 

5. DATA RECIPIENTS

The recipients of the data, in addition to the data controller, may be:

  • If you give your consent, the dealer of your choice may contact you about the model you are interested in.
  • If you give your consent, the JLR company in your country of residence will use your information for marketing purposes.
  • Public bodies and administrations, only when necessary for the fulfillment of JLR's legal obligations.
  • Dealers, in order to manage the commercial offer.

Your personal data may also be accessed by trusted companies who will process it on our behalf as part of their service provision, following our instructions and respecting our Privacy Policy and any other appropriate confidentiality and security measures. These providers are not authorized to use or disclose your personal information except as necessary to provide services on our behalf or to comply with legal requirements.

We have safeguards in place with our service providers to ensure that your data is kept secure and used in accordance with the purposes set out in this Privacy Policy.

6. INFORMATION ON INTERNATIONAL DATA TRANSFERS

Jaguar Land Rover España SLU uses computer systems hosted in the EU to store the personal data of its current and potential customers. However, depending on the services you have requested, certain information about you may, under certain circumstances, be processed in "third countries" outside the EU.

These transfers may occur under the following circumstances:

  • Jaguar Land Rover Group Companies: It is sometimes necessary to share the personal data of customers and other users of Jaguar Land Rover España SLU services with other members of the Jaguar Land Rover Group to enable proper monitoring of the quality and performance of the various group companies, as well as due to the centralization of certain IT systems and infrastructure at the group level. In this context, data recipients may include, in particular, Jaguar Land Rover Group teams in the United Kingdom.
  • Third-party providers: Jaguar Land Rover España SLU and its group members use third-party providers and service providers (see section 4 above for further information). Some of these third parties may process personal data outside the EU in order to provide their services.
  • Cookies and trackers: If you accept the use of browsing and/or marketing analytics cookies on our websites, data relating to your browsing may be processed outside the EU. You can find more information about cookies in our cookie management tool via this link.

Jaguar Land Rover España SLU takes every effort to ensure that transfers comply with the requirements of European and Spanish data protection regulations. This may include, in particular, an assessment of the level of data protection in the third country in question and whether or not the European Commission has issued an adequacy decision, as well as the implementation of appropriate safeguards, such as standard contractual clauses approved by the European Commission, where necessary combined with additional measures to protect personal data.


Please inform me about the adequacy controls that Jaguar Land Rover applies to international data transfers...

When Jaguar Land Rover España SLU decides to share personal data with a third party located outside the EU, the following factors are assessed to support the appropriateness of the transfer of this data:

  • Internal checks are conducted to identify whether or not the European Commission has issued an adequacy decision against us. We have group companies and use suppliers that process personal data in third countries recognized by the European Commission as providing an adequate level of data protection substantially equivalent to that provided in the EU. The full list of these countries as of the date of this Privacy Policy is as follows: Andorra, Argentina, Canada (business organizations), South Korea, Guernsey, Isle of Man, Israel, Faroe Islands, Japan, Jersey, New Zealand, United Kingdom, United States (for companies certified under the EU- U.S. Data Privacy Framework ), Switzerland, and Uruguay. (This list and information on the protections reviewed by the European Commission are available at https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en .)
  • We use appropriate safeguards to ensure an adequate level of protection for personal data. We also have group companies and use suppliers that process personal data in other countries. In such circumstances, we strive to establish appropriate safeguards to ensure an adequate level of protection for personal data transferred in this way. This includes signing standard contractual clauses approved by the European Commission with the data recipient located in the third country. We will also assess, where applicable, whether a supplier can demonstrate to us that it is subject to binding corporate rules approved by a supervisory authority in an EU Member State and that these rules provide an adequate guarantee of the level of protection for the transferred data. Where appropriate, these adequate safeguards may be combined with additional personal data protection measures, such as enhanced technical security measures.

To learn about the protections required in the standard clauses approved by the European Commission, you can consult a model of them at https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en .

For the full list of adopted binding corporate rules, please visit https://edpb.europa.eu/our-work-tools/accountability-tools/bcr_en .

7. HOW LONG DO WE RETAIN PERSONAL DATA?

We will retain your personal data for as long as we need it to provide you with the products and services you have requested. We may also retain it to comply with our legal obligations, respond to inquiries and resolve any disputes, to pursue our legitimate interests, and to enforce our rights.

The criteria we use to determine retention periods include: the various purposes of the processing in question, the category of data processed, the retention period strictly necessary to ensure the performance of the processing, the applicable contractual provisions in force, the statutory limitation periods, the applicable regulatory requirements and industry standards.

8. YOUR DATA PROTECTION RIGHTS

You have rights in relation to your personal data, including: withdrawing your consent where you have given it, being informed and having access to your personal data, rectifying or completing inaccurate data and, in certain circumstances, restricting, requesting deletion, objecting to processing or requesting the portability of your personal data to another organization.

If you need or wish to contact us for any reason related to your data protection rights, please use the email addresses below and include in the subject line that it concerns your data protection rights. These Customer Relations email addresses are the appropriate contact details for our Data Protection Officer in the event of data protection-related inquiries.

If you are not satisfied and have any complaints related to data protection, you can contact our Data Protection Officer. You also have the right to lodge a complaint with the Data Protection Authority.

bajacrm@infolandrover.es 

To learn more about your data protection rights, see the "More information" section.

More information about my rights as a data subject...

  • If you have given us your consent to process your personal data, including for electronic marketing communications, you have the right to withdraw that consent at any time. Simply use the unsubscribe options provided, for example, in the email marketing communications we send you.
  • You can request access to the personal data we hold about you, object to its processing, request that we correct any errors, restrict or stop the processing, or delete it.
  • If you ask us to remove them or stop processing them, we are not always obligated to do so. In such cases, we will explain why.
  • You have the right to object at any time to the processing of your personal data for direct marketing purposes.
  • In certain circumstances, you can request that we provide your personal data in a usable electronic format and transmit it to a third party (right to data portability). This right only applies in certain circumstances. When it does not apply, we will explain why.

9. LINKS TO OTHER WEBSITES

Our website may contain links to other websites operated by organizations we do not control. This policy does not apply to those other websites, so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and applications (even if you access them through links we provide) and provide links to those websites solely for your information and convenience. We specifically disclaim all responsibility for their content, privacy practices, and terms of use, and make no representations or warranties about their accuracy, content, or completeness.

10. SECURITY OF YOUR DATA

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. We require all our service providers to take appropriate measures to maintain the security of your information. Where we have provided you with (or you have chosen) a password that enables you to access any personalized area of a Jaguar Land Rover website, you are responsible for keeping that password confidential. Please do not share your password with anyone.

Unfortunately, the transmission of information over the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted over the internet; any transmission is at your own risk. Your information will be stored in a secure environment protected by a combination of physical and technical measures, such as encryption technologies and authentication systems, to prevent any loss, misuse, alteration, disclosure, destruction, theft, or unauthorized access.